Writing Themes Thursday | Who Else Believes Content Marketing Works?
Yesterday I wrote a comprehensive list on why content marketing works for businesses trying to grow their brand. Some of Function’s philosophies are unique and driven toward a specific market, and I’d...
View ArticleWhy Timeless Content Makes the World Go Round (Part 3)
Have you ever turned on the radio only to be confused with whatever it is they’re talking about? Apparently NBC pulled a fast one with their Olympic content a few weeks ago – something to do with...
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Part 2: How Freelance Copywriters Meet, Greet & Monetize in 6 Months
There’s no point in me lying to you at this point, right? Right. Becoming a freelance copywriter is about much more than just making the decision to switch to a freelance lifestyle and reading online...
View ArticleWriting Smart Content Will Impress Smart People, Right?
Writing content to populate a website or sell memberships or fill a brochure is an ironclad way to earn a living, right? Look, we all know content (the product or service a company sells) is king....
View ArticleWhat’s Copywriting, Anyway?
Have you ever entered a room and wondered what it was that brought you there? This just happened to me, but replace the room with a brand new career in a new city surrounded by a completely new life....
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How I Turned a 75-Word Email Blast Into a Huge Blogging Contract
I secured a healthy blogging contract last week by holding a mirror in front of the CEO of a large country club in North Vancouver, British Columbia that focusses on athletics, fitness and healthy...
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